Sometimes Even the Best Homes Don't Sell

Home sellers are rightfully concerned when their listing has expired after  being  on  the  market  for some time. The offers presented, if any,  have  been  too  low  to even  consider.   The home hasn't sold. Quite naturally they want to know "what went wrong?" That's a fair question. 

First of all don't panic. Take a rational look at the market and make the most of it. Many  home sellers are selling their homes.

Second, Many sellers have come to the conclusion that they need to be more competitive  in their pricing or just more aggressive in their marketing.   With the right price and marketing plan, your home can sell and quickly too!

Third,  sit  down  with  your  Realtor  and  revitalize  your marketing strategy.   Have  your  Realtor prepare an updated market analysis for you.   Carefully review, the homes that have sold, and those that have not.  Are there quick little "fix ups" that you should have made to your home,  but  didn't?   Now may be the time to paint,  clip,  cut, clean,  deodorize, send  to  storage,  toss out,  caulk,  mow,  cement, repair, weed, scrub, etc.

Fourth,  atmosphere  -  Did  you  turn  on all  the lights and open the curtains to maximize sunshine and  pretty views?   Were you careful of cooking odors? (Especially important in a small home). All of this pleases the senses and enhances your showings.

Did you leave the home, when buyers were there with their Realtor, or  did  you  follow  them  from room to room?   Whenever  possible, take the kids and pets and step outside!

Phyllis  Harb  specializes  in  assisting  home  sellers who have been unable to sell their home.

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